Search engine optimization, also known as SEO, is generally a process that involves preparation of a website and all of its pages to ensure maximum visibility in the online search engine results, whether paid or organic results. The internet marketing in turn, uses bots and other tools to crawl the web for content relevant to specific keywords or phrases.
When a user enters the keyword or phrase at the search box of the engine, an email list of natural or organic search results are displayed. In addition, paid search effects are displayed on the same page at the top and sides of the search results.
Search engine optimization is observed by many as approach manipulate the search results which may lead with a site not relevant the keyword ranking high during the search results page. Very may be good for the website owner as users often don’t turn to page two or three for more results, it may also mean less relevant results for the user.
Importance for Ranking
Notwithstanding the bad reputation that many search engine optimization companies have developed over the years associated with over manipulation of search results, one must note that without any form of SEO, it will be hard for a website to be found.
Even with great content and high relevancy to users, a site can disappear amongst the thousands of competitors on the Internet. It may also mean that the user loses out on relevant content in addition to the webmaster experiencing low traffic numbers and sales. The mere effort and price designing the website and maintaining it can’t be justified if nobody sees and uses it.
Search engine optimization is thus not an evil method for cheating search engines, but rather a necessary means to establishing a site’s appeal. Many business owners, however, still confuse the process with online campaigns. SEO is one aspect of online marketing only, but an important one.
Aspects of SEO
It includes the editing of pages to sure specific keywords relevant on the content are placed right. Such editing additionally be involve adding tags in the HTML (Hypertext Mark-up Language) which recognized as Meta tags. Typical tags are that of title, author, description, and keyword. Optimization must be achieved to ensure good ranking in image, video and blog engines in addition to the normal web search engines. A website might also want to rank well in local, academic or vertical searches.
SEO is used as part of the overall online marketing plan and involves keyword research to assess which keywords a specific audience uses to locate information in relevant topic. As part of complete strategy the keyword placement, but capability to navigation tools of a web site will be looked into. With the latest algorithm alterations in Google for instance, favouring a lower keyword density, freshness of content, and authority among the writer, the strategies used must be adapted to create sure ongoing solid ranking for particular lookup.
Link Building
Relevance is important, however the linking strategy also forms part of proper search engine optimization. Search engines consider the quality of the inbound links when assessing a portal. One should further keep in mind that even one poorly or older optimized page in a niche site can affect the overall placement of the world-wide-web.
Several Steps
The site is prepared for indexing along with search engines through marketing. The next step would be to ensure inclusion in the search returns. Submission to the major engines may be the next stairway. Blog optimization must be done in front of the posts will show up on search results. Paid search forms another part within the SEO strategy and shouldn’t be omitted. The preparation process may also involve castro of automatic robot.txt files for prevention of indexing particular pages such as login, terms and conditions, privacy statements, and shopping checkout sites.
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